SEO tutorial from begginers to seniors: Everything you need to know

published : 29 MAY 2024 by wideseo

You want to learn about search engine optimization (SEO), but where should you begin? You may be familiar with some fundamental concepts, such as keyword research, but what other information is essential to grasp?

Wideso establishes this complete guide to walk you through the basic vocabulary you need to know, enabling you to begin SEO on your own. We will provide a step-by-step tutorial to assist you in developing your own strategy.

TABLE OF CONTENT

SEO OPTIMIZATION METRICS

SEO FUNDAMENTALS

HOW AND WHERE TO LEARN SEO FOR FREE

What does SEO means: In simple terms,  SEO means the process of enhancing your website to boost its visibility on search engines like Google, Microsoft Bing, and others when people search for it.

On page SEO: The term on-page SEO refers to the optimization of content on the pages we aim to position favorably in natural search results. It complements off-page SEO by optimizing visible, invisible, and hidden content.

OFF page SEO: Any actions you take to enhance your search engine rankings outside of your website, such as acquiring backlinks from other websites or engaging in guest blogging.

  • Link building: Obtaining links for your website from reputable websites to enhance authority and credibility.
  • SERPs: SERPs stands for Search Engine Result Pages, and it is the page displaying results after a search query is entered.
  • White-hat SEO: Optimization strategies in line with established and acknowledged best practices.
  • Keywords: Words or phrases users type into a search engine to find information. In SEO, keywords are crutial because they help search engines understand your content.
  • Long tail keywords:  These are more specific phrases with lower search volume. if you are a begginer you have more chances to rank using long-tail keywords.
  • Branded keywords: These are keywords related to your brand, product or services. 
  • Black-hat SEO: Optimization tactics that manipulate search engine algorithms to rank websites higher in SERPs. These tactics are often unethical like buying backlinks.
  • Organic traffic: Organic traffic is traffic that comes from organic results. 
  • Page ranking: Where your site ranks in SERPs for a specific keyword.
  • E-E-A-T: E-A-T refers to Experience, Expertise, Authoritativeness, and Trust. This concept is outlined in Google’s Search Quality Rater Guidelines. You can read more about Google’s E-A-T metrics in an article titled “Google’s E-A-T”.Google’s E-A-T

TIPS FOR LEARNING SEO

Best Blogs and Websites for SEO Learning


  1. Google SEO starter guide: Google’s own SEO starter guide is the perfect place to begin it contains a complete directives and incorporates the latest  updates.
  2. MOZ: Moz offers a guide and tools that allow you to begin for free and practice while learning. Additionally, Moz provides conferences and videos featuring expert insights and strategies in SEO, delivering a wealth of helpful ideas.
  3. Search engine journal: Search Engine Journal is a community-based alternative to Search Engine Roundtable, with comprehensive reports on the latest Google updates and marketing trends.
  4. Neil Patel and Sujal Patel’s guide: Another famous figure from the world of search, Neil Patel is someone you can’t go far in SEO without hearing. His class, hosted on Skillshare, provides invaluable guidance on executing organic search strategies, making it essential learning for anyone serious about SEO.
  5. SEO blog by Ahref: Ahref brings a very good content with various topics.
  6. Moz Whiteboard Friday: Moz team creates or sources a fifteen-minute video every week. The videos range from beginner-friendly to deceptively advanced.

Learn by doing

The best and efficent way to learn is by doing and practising inorder to test your newfound knowledge and put SEO strategies into action.

For those who already own a website, conducting a competitor analysis and adjusting your current strategy according to your findings can be an effective practice. If you don’t have a website yet, it might be worth considering launching one, implementing some of the techniques you’ve learned, and tracking metrics to gauge your progress.

A notable advantage of SEO is the abundance of tools accessible to assist you at every stage of the process.

You can find the main tools for SEO in this article Main SEO tools.

Detailed tutorial

  1. Identify Keywords.
  2. Incorporate Keywords into Page Title.
  3. Include Keywords in Page URL.
  4. Craft Keywords into Meta Description.
  5. Utilize Keywords in H1 Headings.
  6. Integrate Keywords into Page Content.
  7. Establish Backlinks to Your Site.
  8. Track Your Ranking.
  • Identify keywords: Select a list of words and phrases pertinent to your business. Consider which terms are most likely to prompt desired actions from your audience. You can use many keywords tool to identify the keywords to target such ,Moz keyword research tool, Google trends and Semrush magic tool for keywords. Ensure to select keywords with a moderate level of difficulty and a satisfactory search volume to expedite your ranking process. Select one word or phrase to use on one page of your site. Don’t target different keywords on one page, use keywords when it’s semantically related to.
  •  Incoporate keywords into page title : On your homepage we recommend to start your page title with your brand name, and then your keywords follow after a hyphen, the title shouldn’t be too long, the title tagrecommendation are between  50 and 60 characters.
  • Include keywords in page url: Google and other search engines rely on the text within a webpage’s URL to understand its content. It’s crucial to include your keyword or phrase in the slug to optimize visibility. Keep your title short, simple, and descriptive.
    keywords in page url
    keywords in page url
  • Craft Keywords into Meta Description: your page’s metadescription tells search engine about your content.
    Meta description example
    Meta description example
  • Utilize Keywords in H1 Headings:  Limit the usage of your keyword phrase to once within the H1 tag. Utilize keywords in H2 tags as well. Remember, the primary goal is to enhance user experience and facilitate search engine accessibility. Overloading your page with keywords can actually hinder clarity and usability, rather than improve it.
  •  

BEST PRACTISES FOR H1 TAG

  1. Employ H1 tags for pages aimed at attracting distinct traffic.
  2. Employ a keyword phrase from your thematic keywords only once within the H1 tag.
  3. Utilize H2 tags for multiple sections.
  4. Incorporate a variant keyword phrase from your thematic keywords only once within the H2 tag. 
  • Link building: involves acquiring backlinks from other websites to your own. Backlinks, also known as inbound links, are hyperlinks on other websites that direct users to your pages via their content’s Anchor Text.

Here are some essential types of links:

1. Internal Links: These links connect pages within the same website or domain, such as links to homepages and blog posts.
2. External Links: External links direct users to pages outside of a specific domain, also referred to as outbound links.
3. Backlinks: These occur when one website links to another, typically when citing sources. In your case, backlinks are generated when a different site links to yours.

There are several Link Building best practices such:

      1. Content Marketing
      2. Email outreach
      3. Public relations link building
      4. Broken Link Building
  • Track Your Ranking: You can use analytic tools like Google search console to monitor your ranking for free

Conclusion: This SEO tutorial marks just the starting point of your learning. Now you can begin the development of a successful search engine optimization strategy